MUSIC APARTMENT is a joint project of Sound Development and Nation Music and is based on the idea of transmitting and transporting emotions live in sound and vision as real and direct as possible via the medium of the Internet. A showcase series in front of a live audience, with live audio and video streaming over the Internet.
The focus is on the artist and his/her music and takes the form of a 20-30 minute concert in an intimate and candid atmosphere. The setting transcends all borders so that there is no clear distinction between the performer and the audience. Each of the concerts takes place in the Sound Development studios in Zurich.
Sound Development acts as a springboard, a focal point and a workshop for ideas involving unconventional concepts and personalities â€“ a laboratory where ideas become reality, where we seek out and develop interdisciplinary projects. These are then realised as either co-productions or independent productions. Sound Development is a private cultural institution that was founded in 2003 by Nia Schmidheiny in Zurich.
Nation Music is an independent music label that has stood for good urban music and the belief that there are enough good artists and bands in Switzerland who deserve encouragement and support since 2004. The repertoire covers pop, singer/songwriter, soul/funk/Râ€™nâ€™B, rap/hip hop, reggae/ragga and electronica.
MUSIC APARTMENT is a non-commercial project that is produced by Sound Development. Sound Development is responsible for the technical development and realisation as well as the artistic content in cooperation with Nation Music. Nation Music also takes care of the project’s communication.